Choosing a gift card provider

Who are they

Wickes is one of the UK’s favourite home improvement retailers. Having opened its first store in 1972 it now operates from over 230 locations across the UK. There are currently 10,000+ products in the Wickes range from kitchens and bathrooms to paint and timber, all of which are available to buy in-store, online or by telephone. Wickes successfully serves both retail and trade customers due to a successful blend of a comprehensive product range, a customer focused multi channel approach, and providing excellent value for money.

Pre-gift Card

Wickes operated a paper voucher scheme, largely in the B2B sector targeting the R&R (reward & recognition) and local authority sectors. Wickes had long standing commercial activities in this space but felt that a gift card programme offering plastic and digital products would open up a range of attractive new market opportunities.

Choosing a gift card provider
After a full market assessment and RFP process, Wickes selected Savvy to provide the core technology platform to support all closed loop prepaid issuing and redemption requirements for Wickes. Savvy demonstrated a strong core competency in processing services that Wickes deemed best of breed in the marketplace, and Savvy was additionally best positioned to support Wickes digital product roadmap initiatives from their cloud hosted SaaS STORE24 platform. This single processing hub with connectivity to multiple plastic and digital sales channels along with their outstanding reputation made Savvy the perfect choice for Wickes.

Programme Deployment

The project commenced in Q2 2014 and the project scope agreed as store rollout (B2C) for Phase 1 followed by a migration of all B2B paper voucher activities in Phase 2.

Savvy’s team worked closely with the Wickes project team and the combined efforts of both teams successfully delivered the go live of B2C gift cards and (customer refund cards) available to issue in store and redeem in store across the Wickes 230 strong store network. This was delivered in Q3 2014 which gave Wickes market access to the key Christmas trading period for the B2C segment.

We had a clear idea of the end state architecture we felt best suited to our tactical and strategic requirements for both physical and digital prepaid products. Savvy were best fit for our needs coming out of the tender process and I’m pleased to say they have exceeded our expectations during the subsequent rollout of the services.

Head of B2B Partnerships